500%+
more appointments
Appointment volume increased by more than 500% within the first two months.
01About ScalePoint Ventures
Small by design. Built for accountable delivery.
ScalePoint Ventures is a senior-led strategy and execution partner for companies that need experienced judgement and enough practical capacity to turn important priorities into a working capability.
Why strategy and execution belong together.
The company was built around a repeated operating reality: even strong strategies fail when the client team lacks time, access, ownership or a specific capability to implement them. SPV combines senior strategic leadership, an integrated Senior Execution Expert and selected specialist partners in one coordinated model.
ScalePoint Ventures Oy is a Finnish company based in Mustasaari, working with clients internationally.
Founder-led. Team-delivered. Specialist-backed.
Senior Strategic Lead
Reality analysis, direction, decisions, priorities, stakeholder alignment and quality.
Senior Execution Expert
Research, preparation, building, implementation, testing, optimisation, documentation and enablement.
Specialist Partner Network
Additional expertise for defined workstreams, coordinated through SPV.
Senior strategy shaped by operating experience.
Markus Fröhlich has 20+ years of commercial, company-building and leadership experience. He started in hands-on sales, founded companies and progressed through Head of Sales, CSO, CRO, Managing Director and CEO roles. His background spans go-to-market, sales, marketing, customer success, product decisions, market entry, team building, turnaround situations and fundraising from founder and management positions.
He combines legal studies with an MBA in General Management and has worked across startups, scale-ups and established organisations in international B2B environments.
- CEO, CRO, CSO, Managing Director and Head of Sales experience
- company founder and business angel
- repeated company-building, market-entry and commercial-scaling responsibility
- experience with funding rounds from founder and management positions
- international work across Europe, including the Nordics and DACH
SELECTED OUTCOMES
Experience measured by what moved.
Selected anonymised outcomes across companies and initiatives we have helped lead, build or improve.
1 / 10 — Outcome 1 of 10
−38%
cost per lead
Google Ads restructured and relaunched within one week.
024×
signed contract value
Signed contract value increased from approximately €250k to more than €1m within nine months.
032×+ revenue
3× customer base
Achieved within 12 months — without expanding the team.
04+64%
landing-page conversion
Conversion increased from 2.5% to 4.1% within six weeks after repositioning, messaging and conversion improvements.
053 languages
5 priority cities in 6 weeks
A new brand identity and conversion-focused website were delivered together with the initial market rollout.
06−78%
content-production time
Average production time decreased from 4.5 hours to 60 minutes per approved first draft within four weeks through an AI-enabled workflow.
0714 days
to a working prototype
The first usable version was delivered within two weeks and tested with 12 target users within the first 30 days.
08−86%
weekly reporting time
Reporting time decreased from seven hours to under one hour within three weeks after consolidating data into one operating dashboard.
0910 working days
to investor readiness
Investor narrative, pitch deck, executive summary, forecast review and data-room structure completed within two weeks.
10
Selected anonymised outcomes. Starting points, scope and measurement periods vary. Results from one situation do not guarantee comparable outcomes in another.
- 1.500%+ — more appointments. Compared with the average monthly appointment volume before implementation.
- 2.−38% — cost per lead. Measured across the first four complete weeks after relaunch against the preceding four full weeks, using the same conversion definition.
- 3.4× — signed contract value. Cumulative signed contract value; not recognised revenue.
- 4.2×+ revenue — 3× customer base. Compared with the preceding 12-month period.
- 5.+64% — landing-page conversion. Measured using the same primary conversion event and a comparable traffic mix.
- 6.3 languages — 5 priority cities in 6 weeks. Measured from approved project kick-off to production launch.
- 7.−78% — content-production time. Measured across comparable content assets from approved brief to approved first draft.
- 8.14 days — to a working prototype. Measured from approved kick-off to the first usable test version.
- 9.−86% — weekly reporting time. Measured using the same weekly reporting scope before and after implementation.
- 10.10 working days — to investor readiness. Measured from kick-off after the required company information and financial inputs were available.
Selected companies & experience
A selection of companies we have worked with or for over the years.
